OK Go - This Too Shall Pass - Rube Goldberg Machine version - Official

The music video is a long continuous unbroken shot, similar to the famous sequence from Goodfellas. However, they used special effects in order to edit the video. This is put together very so that you do not take notice in the fact that itis one shot. The video consists of a series of connected tricks that leads to the band members being covered in paint. It is almost similar to the game 'mouse trap' as one thing triggers another thing and this process repeats. It has a dominoe affect which makes the video very interseting. There is no change in location and only includes the members of the band. the video is higly effective an memorable. More importantly it is original. This is significant because a music video can promote the band. This is proven to be correct because it was "here it goes again" that made OK GO famous.