"We used to wait" by Arcade Fire
This music video is converged with the internet/web2.0. You visit this website www.thewildernessdowntown.com where you type in your childhood's address. The video shows one of the band members running for the entire duration of the song. Using google images, photos from the typed address appear. This takes the focus away from the band member because the audience is overwhelmed by the google images. Towards the end of the music video you have a chance to write a personal message/postcard to your home address. This clever, technical process makes the music video unique and very memorable. Word of mouth about the street images makes people intrigued so therefore they visit the website. This means more people are listening to Arcade Fire's song and therefore the music video is successful in selling the band and song.
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