The caption for the company appears in and out for a brief moment because it fades in and out. The slow, dreary music begins. The music shows that the film is going to be mysterious and full of suspense . There are 3 - 5 shots that last for a few seconds. This sets the story and creating atmosphere. It is important to note that they are not telling the story because that will ruin the mystery and then there will be no point in actually going to see the film. It keeps the audience hooked and interested. Already there is another caption. 'what happens'. This blunt caption is thoughtful and again creating a mystery. It is shown in a white font on a blue background. It is a typical convention for scary film trailers to use captions as it is exciting and involves the audience. The same slow paced music is still used. The shot then fades into the next shot which is followed by numerous short shots again. The 3rd and 4th caption follow the same font and background as the previous captions. Putting all of the captions together actually says 'what happens when make believe believes it's real?' This would be very confusing and mysterious to the audience. However, this is the point to make the audience carry on watching to find out what is going on. There is a much longer shot than previous shots which indicates that something is going to happen. Nothing happens then all of a sudden there is a scary creature jumping onto the screen. The audience identifies this would happen because it is a typical convention of a film trailer. The music fastens up and the editing is quicker making the sequence of events dramatic and exciting. The director cuts shots bluntly as it fits in with the fast hectic pace. There is a repition of shots fading, then cuts, then fade. This shows different locations and characters. There is a long fade from the final shot to the final caption which is the title of the film. It is highly likely that the last thing you see will be the thing you remember the most. This is very significant because the whole purpose of this trailer is to sell the film. Therefore it is highly important for the film's name to be memorable. This is then followed by quotes, release date and the website. Quotes indicate to the audience whether it is worth going to see and if it had good reviews. The background is different to the other captions which clearly distinguishes the seperation between the trailer and credits. The music gently fades away.
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