Weezer - Buddy Holly

The plot of this video is very simple. This is because the main focus and attraction to the video is based on the fact that they are appearing on an episode of happy days.

It is set in one place which is Arnolds bar featured in Happy Days. This made the video easy and time-saving to produce. This relates to the technical aspect which correlates with all the old and new footage.

The main characters of the video are Weezer. Weezer are the selling point and the audience expects them to be present. There is a sense of familiarity with the Happy Days characters as they appear to make it known that it is a basic episode of the show. The extras, dancing and watching the performance, represent the fans. This also makes the video combination look more realistic. The characters are wearing old 70s clothing which resembles Happy Days and the period. Again the relationship between too makes everything seem realistic.
The lyrics of the song do not follow the plot at all. However, this is not an important factor because the Happy Days episode is selling the band's image. The lyrics are not as important as the video. Instead interest is aimed towards the actual band and Happy Days episode.The special effects used for this video have been cleverly constructed. The video shows the band currently. Yet somehow they are appearing in a music video with characters from a program that was pout in the 70’s. This is an intelligent process of combining new and old footage so you cannot tell that Weezer actually didn't appear in Happy Days. This again makes the video appear realistic.
There are many close ups to show members of the band which the audience is interested in. It shows the expressions on their face and emotions. There are a lot of close ups of characters from Happy Days which the audience will be familiar with. Wide shots show the band, happy day’s characters and crowd that understand the setting and ambiance.

TARGET audience

This is Derek Anim. He is the perfect example of someone who would be interested in my music video. He listens to Hip Hop, RnB, Grime, Bashment and Afrobeats. He is rather eclectic about the music he listens to and is very up to date with the latest songs and the videos that go along with them. For him, a music video has to corrolate with the song in order for it to make direct sense. However, he feels certain exceptions can be made if the video is very interesting to watch. He, like many people that would be my target audience like to be left with an emotion once they've watched a music video.